Book Review: The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas

The myth

It is often suggested that creativity is a privilege of the chosen few. In his book, The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas, David Burkus (2014) demystifies how people and companies truly generate innovative ideas. Juxtaposing data with simple, real-life scenarios over a broad range of topics, Burkus argues that our creative potential is most hindered by our attachment to the ten most common myths of creativity: Eureka, Breed, Originality, Expert, Incentive, Lone Creator, Brainstorming, Cohesive, Constraints, and Mousetrap. Read more…

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